In the fall of 2020, we at Futureplay launched Merge Gardens, a match-3 and merge mobile game that quickly garnered attention for its engaging mechanics and vibrant visuals.
The game's initial success was evident through impressive retention rates, signaling a promising future.
However, already in 2021, Merge Gardens began to experience a decline in player engagement and growth, raising concerns about its long-term viability.
Facing these challenges, we made a pivotal decision: rather than discontinuing the game, we embarked on a comprehensive rebranding journey aimed at revitalising Merge Gardens and reconnecting with our audience.
Check out our video on how rebranding helped us better connect with our audience, double our revenue and increase our installs tenfold!
Our episodic content is central to Merge Gardens, offering players an immersive narrative that deepens their connection to the game world.
Each episode unveils new sides of the storyline, introduces compelling characters and presents unique challenges, enriching the overall gameplay experience.
The episodes take us deeper into the Merge Gardens lore.
Ready to solve the mystery? Download the game and start investigating.
Download hereMerge Gardens continues to be our flagship game, exemplifying our commitment to delivering engaging and high-quality gaming experiences.
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